Know the fans behind every artist on your roster
A fan pass for every artist you work with. Your artists build a direct relationship with their fans, and you see the first-party data across your entire roster, in one place.
GIVE YOUR ARTISTS MORE WAYS TO CONNECT AND EARN
Give your artists more ways to connect and earn
Streams pay little, and social media owns the audience. Walopass gives every artist on your roster a direct channel to their fans, one that drives engagement, sells more and stays with them release after release.
Straight to the lock screen
Announce releases, share exclusive content and invite fans to what's next, with no algorithm deciding who sees it.
Turn fans into revenue
Presales, merch drops, VIP experiences and ticket offers delivered to the fans most likely to buy, with every redemption tracked.
Know the fans behind every artist
Each answer, tap and purchase builds a richer fan profile, so every release, tour and partnership is planned with real data.
Your fans, not the algorithm's
Every opted-in fan stays with your artists and your company, whatever happens on social media or streaming services next.
USE CASES
Use cases
Release campaigns
Reach every fan the moment a single or album drops, then send them wherever you need them most: your preferred DSP, a video premiere or a merch bundle.
Tours and presales
Give pass holders first access to tickets, venue-specific offers and post-show follow-up that turns one concert into an ongoing relationship.
Merch and direct-to-fan drops
Launch limited merch, vinyl and bundles to the fans who've already shown they buy, and see exactly what sold through the pass.
Superfan memberships
Reward the most loyal fans with tiers, exclusive content and VIP experiences that grow as their engagement grows.
Cross-roster discovery
Invite fans of one artist to opt in to similar artists on your roster, and break new talent to an audience that already said yes.
Shared data, clear rules
Fans opt in once and know which artist is reaching them. The fan record stays with the artist and your company, never the platform. Consent, retention and regional handling are set in the data processing agreement before the first pass goes out.
How Enterprise differs from Walopass
| Walopass | Walopass Enterprise | |
|---|---|---|
| Built for | Artists and small teams, self-serve | Organizations with existing fan systems and partners |
| Community size | Up to 100,000 Wallet Community Members | Unlimited |
| Setup | Sign up and launch in minutes | Guided implementation with your ticketing and CRM |
| Passes | Your pass | Various passes for one account |
| Data | Export when you like | Export, API, DPA, custom retention |
| Support | Named account team and SLA |
See what a pass program would look like for the fans of your roster.
Thirty minutes with our team. We will map your roster, your fan touchpoints and what a first program could reach.