Your stadium seats thirty thousand. Your fanbase is in the millions. Reach the ones who don't buy tickets.
A club-owned pass in every fan's wallet, at home and abroad, with the records in your CRM instead of your ticketing partner's.
THE GAP
The gap
Most clubs can name their season ticket members and little else. The global supporter who watches every match on a stream, buys a shirt once a year and follows three players on social is invisible to the club, and reachable only through platforms that own that relationship.
A wallet pass closes that gap with one tap and no app.
Illustrative proportions, not to scale
USE CASES
Use cases
The global membership
A free or paid supporter pass for fans in any country, with matchday updates, lineups and offers on the lock screen.
Sponsor activations
A co-branded pass for a hospitality, airline, payments or beverage partner, funded by the partner, delivered to an audience you own.
Matchday and venue
Pass-based entry to fan zones, queue priority, concession offers and post-match content, tied to the ticket holder's record.
Youth and academy programs
A pass for tournaments, camps and family events that builds the next generation's record from the first visit.
Player and moment drops
A limited pass around a signing, a derby or a trophy, with the audience retained after the moment passes.
Works with your stack
Ticketmaster, SeatGeek and venue access systems; Salesforce and the CRM you already run; Braze or CleverTap for push and email. One fan, one record, across all of them.
How Enterprise differs from Walopass
| Walopass | Walopass Enterprise | |
|---|---|---|
| Built for | Artists and small teams, self-serve | Organizations with existing fan systems and partners |
| Community size | Up to 100,000 Wallet Community Members | Unlimited |
| Setup | Sign up and launch in minutes | Guided implementation with your ticketing and CRM |
| Passes | Your pass | Various passes for one account |
| Data | Export when you like | Export, API, DPA, custom retention |
| Support | Named account team and SLA |
See what a pass program would look like for your supporters.
Thirty minutes with our team. We will map your fan touchpoints, your partner roster and what a first program could reach.